25+ years of campaigns across India, UK and USA — every number below is verified, not estimated. No fluff, no projections. Just what actually happened.
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Satts Cyber Tech — EdTech Platform, Kolkata
Gozocab, a Kolkata-based cab aggregator, was spending heavily on broad, untargeted campaigns with a high CPL and no scalable audience strategy. The absence of retargeting meant most traffic was wasted.
Built a complete audience architecture from scratch — custom audiences from website visitors, lookalike audiences from existing customers, and a multi-stage retargeting funnel. Geo-targeted Google Ads covered high-value Kolkata pickup zones. Budget was reallocated weekly based on KPI dashboards.
Managing multi-industry UK client accounts from Kolkata across IST/GMT timezones. Low CTR across campaigns due to generic audience targeting and weak ad creative strategy.
Rebuilt audience segmentation from the ground up for each industry vertical. Developed customer journey mapping frameworks that reduced funnel drop-off. Established a cross-timezone communication workflow with daily updates and weekly video calls.
A professional services brand with minimal organic visibility and a Google Ads account generating poor ROAS. No coherent full-funnel strategy connecting paid and organic channels.
Executed a complete digital overhaul — technical SEO audit and fixes, targeted keyword strategy aligned with commercial intent, and content optimisation across all pages. Simultaneously restructured Google Ads campaigns and Meta Ads for consistent pipeline growth, achieving 2.8x average ROAS.
123Greetings.com was one of the earliest and largest online greeting card platforms of the internet era — operating at a time when digital marketing was being invented in real time. Managing internet marketing for a US audience from 1998 to 2004 was pioneering work with no playbook to follow.
Developed and executed early SEM strategies, email marketing campaigns, and web analytics frameworks that grew the platform to millions of monthly visitors. These performance-based user acquisition systems became the foundation of Arun's entire career methodology.
Built and managed Deinrim's own fashion jewellery brand from zero — including a custom PHP/MySQL e-commerce website with multi-currency Stripe integration, and a full Etsy storefront targeting Tier-1 English-speaking markets (US, UK, Australia, Canada).
End-to-end ownership: brand identity, website development, product photography direction, Etsy SEO (titles, tags, listings), Google Shopping campaigns, and Meta Ads retargeting. Also ran structured Google Search Ads campaigns built in XLSX for Google Ads Editor import.
Built Deinrim Solutionss' own digital presence from scratch — brand identity, full agency website on pure PHP/MySQL (no WordPress, no builders), and complete SEO architecture. The site demonstrates exactly what is delivered to clients.
Designed and developed the full site with dark luxury theme, Bebas Neue typography, and electric orange-red brand language. Schema markup, JSON-LD, sitemap.xml, robots.txt, GA4 and GTM integration, contact forms, newsletter system, and admin panel — all custom-built.
Every site is built on clean PHP/MySQL — no WordPress, no page builders. You own your code completely. Below are selected projects from the working portfolio.
Professional medical clinic website with appointment booking form, doctor profile, services listing, and local SEO optimisation. Clean, trust-building design with fast mobile load.
One-page restaurant landing site with menu showcase, online table reservation, Google Maps integration, and WhatsApp order button. Built for fast load and mobile conversion.
Full e-commerce platform with dark luxury frontend, PHP/MySQL backend, multi-currency Stripe integration, product management, and admin panel. Built for Tier-1 international markets.
Personal Upwork and freelance portfolio site showcasing digital marketing services, Google Ads & Meta Ads case results, certifications, and client testimonials. Optimised for recruiter and client conversion.
Comprehensive digital marketing audit including Meta Pixel detection, social channel analysis, Google Ads review and full ReportLab PDF report — delivered as a professional client pitch document.
This very website — a full multi-page agency site with blog system, newsletter, enquiry management, media library, and admin panel. Custom PHP/MySQL, zero dependencies on builders or WordPress.
PHP/MySQL — no page builder lock-in, no WordPress vulnerabilities, no monthly plugin fees. Just clean code on your server.
Discuss Your ProjectCertificate images available in the About page — uploaded directly from Hostinger admin panel.