Campaigns That
Deliver ROI

Google Ads and Meta Ads managed by a triple-certified expert. Every rupee tracked. Every campaign optimised for your specific business goal — leads, sales or brand growth.

Google Ads Management

Search, Shopping, Display and YouTube campaigns built around commercial intent. Not clicks — conversions. Every campaign starts with a full account audit and competitor analysis before a single rupee is spent.

2.8x
Avg ROAS Delivered
20%+
CPC Reduction
40%+
CTR Improvement
Google Ads Certified

Every Google Ads Format Covered

Search Ads

Intent-based text ads targeting users actively searching for your product or service. Highest purchase intent of all Google formats.

Keyword TargetingAd Copy A/BQuality ScoreNegative Keywords

Shopping Ads

Product listing ads with images, price and store name. Essential for e-commerce — shows before text ads in search results.

Product FeedSmart ShoppingROAS TargetFeed Optimisation

Display Ads

Visual banner ads across Google's 2M+ partner sites. Best for brand awareness, remarketing and staying top-of-mind.

RemarketingAudience TargetingResponsive AdsCustom Intent

YouTube Ads

Video ads on YouTube — skippable, non-skippable and bumper ads. Powerful for brand storytelling and product demos.

In-StreamBumper AdsVideo RemarketingCPV Optimised

Remarketing

Re-engage visitors who left without converting. Standard, dynamic and RLSA (Remarketing Lists for Search Ads) campaigns.

Dynamic RemarketingRLSACart AbandonmentCustom Lists

Performance Max

AI-driven campaigns that run across all Google channels simultaneously — Search, Display, YouTube, Gmail and Maps.

All ChannelsAI BiddingAsset GroupsAudience Signals

How We Run Google Ads

1
Audit & Research

Full account audit, competitor analysis, keyword research with commercial intent mapping

2
Strategy & Build

Campaign structure, ad copy, extensions, landing page review, conversion tracking setup

3
Launch & Monitor

Go live, real-time monitoring, Quality Score watch, bid strategy optimisation

4
Optimise Weekly

Negative keywords, A/B ad copy tests, bid adjustments, audience refinements

5
Report & Scale

Weekly KPI dashboard, ROAS analysis, budget reallocation, scale what works

2.8x
Average ROAS
40%+
CTR Uplift (UK)
20%+
CPC Reduction
25+
Years PPC Exp.

Meta Ads Management

Facebook and Instagram campaigns built on audience intelligence, not boosted posts. Pixel-powered retargeting, lookalike audiences and creative A/B testing to deliver 3x lower CPL for your business.

3x
Lower CPL Achieved
50%
More Qualified Leads
Meta Pixel Expert

3-Layer Audience Strategy

Every Meta campaign is built on three audience layers working together — cold, warm and hot. This is how we achieve 3x lower CPL.

LAYER 1 — COLD
Interest & Lookalike Audiences

Reach new people who match the profile of your best customers. Lookalike audiences built from your customer list, website visitors or video viewers. Interest targeting layered for precision.

1% LookalikeInterest StackingDemographic Filters
LAYER 2 — WARM
Custom Audiences — Engaged

Re-engage people who already know you — website visitors (7/14/30 days), video viewers, Instagram engagers, Facebook page fans, and lead form openers who didn't submit.

Website VisitorsVideo ViewersPage Engagers
LAYER 3 — HOT
Retargeting — High Intent

Convert people who visited your key pages — product pages, pricing page, contact page — but didn't take action. Highest conversion rate, lowest CPL. Dynamic product ads for e-commerce.

Cart AbandonmentDynamic AdsLead Retargeting

The Meta Ads Funnel

AWARENESS — Reach & Video Views
Top of Funnel

Lookalike + Interest audiences. Brand video, carousel, story ads. Build recognition.

CONSIDERATION — Engagement & Traffic
Middle of Funnel

Warm audiences who engaged. Lead magnet, testimonials, case study ads.

CONVERSION — Leads & Sales
Bottom of Funnel

High-intent retargeting. Lead gen forms, offer ads, WhatsApp click-to-chat.

RETENTION — Repeat & LTV
Loyalty Stage

Existing customers. Upsell, referral and re-engagement campaigns.

How We Run Meta Ads

1
Pixel Audit & Setup

Meta Pixel install, event tracking verification, Conversions API setup

2
Audience Build

Custom audiences, lookalikes, interest stacks — all three funnel layers

3
Creative & Launch

Ad copy, creative direction, A/B test structure — go live with monitoring

4
Test & Optimise

Kill losers, scale winners, creative refresh every 2 weeks to prevent fatigue

5
Report & Scale

Weekly CPL/ROAS dashboard, budget reallocation, lookalike expansion

3x
Lower CPL (Gozocab)
35%
CPL Down (EdTech)
50%
More Qualified Leads
100%
Client Retention Rate

Google Ads + Meta Ads
Working Together

Running Google Ads and Meta Ads simultaneously is not just doubling your spend — it creates a compound effect. Google captures intent. Meta builds awareness and retargets. Together, they deliver 40–60% lower overall CPL than either channel alone.

Google Captures Intent

When someone searches for your product or service, Google Search Ads intercept them at peak buying intent. This is the bottom of the funnel — users ready to act.

High IntentCommercial KeywordsBottom Funnel

Meta Builds the Audience

Meta creates demand and warms up your audience before they search. Your brand stays visible, testimonials build trust, and remarketing converts those who visited but didn't buy.

AwarenessRetargetingTop-Mid Funnel

Combined = Lower CPL

Users warmed on Meta convert faster on Google. Google Shopping + Meta Dynamic Ads create full e-commerce coverage. Shared audience data improves both platforms simultaneously.

40-60% Lower CPLFull FunnelShared Data
40%
Lower Combined CPL
2.8x
Blended ROAS
Weekly
Unified Reporting
1
Expert Managing Both

Get Your Ads Audited Free

Share your Google Ads or Meta Ads account access. Get a full audit with specific fixes delivered within 48 hours — no commitment required.